SMS terms must carry a carrier non-liability disclaimer
The requirementstatement
The SMS terms must state that wireless carriers are not liable for delayed or undelivered messages.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- terms body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIATCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Carriers require this disclaimer as a condition of carrying A2P traffic — it is the clause that stops them being sued when a message arrives late. Its absence is a standard, mechanically-checked omission in SMS terms review.
How to fix itremediation
Add the standard carrier disclaimer to the SMS terms section, naming the carriers rather than only limiting your own liability. Done when the terms say delivery is not guaranteed and that the carriers are not answerable for it.
A compliant exampleexample
Delivery is not guaranteed. Neither Acme Coffee nor the wireless carriers are liable for delayed or undelivered messages.
Rules you will hit next
5 other rules read terms body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-170Terms must contain a dedicated SMS/messaging sectionBlockingBLOCKINGPOL-176SMS terms must state message frequency and that rates may applyHighHIGHPOL-180SMS terms must state consent is not a condition of purchaseHighHIGHPOL-184SMS terms must list the supported opt-out and help keywordsHighHIGHPOL-190SMS terms must give a working support contactMediumMEDIUMPOL-020A non-English site needs an English policyMediumMEDIUM
POL-182 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.