The terms should say the subscriber warrants the number is theirs
The requirementstatement
The SMS terms should state that the subscriber warrants the number is their own and will tell the brand if it changes or is deactivated.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- SMS terms body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIAKlaviyo
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Numbers are recycled constantly, so a consented number becomes a stranger's number without anybody doing anything wrong — and the stranger receives marketing they never asked for. The clause is what makes the carrier deactivation files the brand is expected to check into a shared responsibility rather than a one-sided cleanup.
How to fix itremediation
Add the warranty and the notification duty to the terms, and pair it with checking deactivation data on your side. Done when the terms say the number must belong to the person who gave it.
A compliant exampleexample
By joining you confirm the mobile number you gave us is yours. Please tell us if it changes or you stop using it, so we do not text someone else.
Rules you will hit next
6 other rules read SMS terms body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-171The terms must describe the programmeBlockingBLOCKINGPOL-175The terms must carry opt-out informationBlockingBLOCKINGPOL-110A cart-reminder programme must be reflected in the termsHighHIGHPOL-151The SMS terms must be about the messaging programmeHighHIGHPOL-189The terms must distinguish transactional from promotional messagesHighHIGHPOL-191The terms must say the opt-in applies to this programme onlyHighHIGH
POL-186 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.