The terms should state the right to change or end the programme
The requirementstatement
The SMS terms should state that the brand may change or terminate the programme, and how notice will be given.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- SMS terms body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- Klaviyo
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Programmes end, and a subscriber who simply stops hearing from one has no way to tell whether it closed or whether their opt-out was mishandled. The notice half is what matters: a right reserved with no notice route reads as the business being able to change the deal silently, which is the reading a reviewer takes.
How to fix itremediation
State the right and the notice route together. Done when the terms say both that the programme may change and how you would tell people.
A compliant exampleexample
We may change or end the Acme Coffee Rewards text programme at any time. We will post any change on acmecoffee.com/sms-terms and text subscribers before it takes effect.
Rules you will hit next
6 other rules read SMS terms body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-171The terms must describe the programmeBlockingBLOCKINGPOL-175The terms must carry opt-out informationBlockingBLOCKINGPOL-110A cart-reminder programme must be reflected in the termsHighHIGHPOL-151The SMS terms must be about the messaging programmeHighHIGHPOL-189The terms must distinguish transactional from promotional messagesHighHIGHPOL-191The terms must say the opt-in applies to this programme onlyHighHIGH
POL-187 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.