The terms should state a minimum age
The requirementstatement
The SMS terms should state the eligibility and minimum age for the programme, consistently with the privacy policy.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- SMS terms eligibility clause
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The age line is what makes the children's section of the privacy policy operative for the messaging programme rather than for the website in general, and it is the only place a subscriber is told whether they are eligible at all. Where the two documents give different ages the pair contradicts itself, which is the defect POL-231 catches.
How to fix itremediation
State the minimum age in the terms and make it agree with the privacy policy's children's section. Done when both documents give the same number.
A compliant exampleexample
You must be 18 or older, or 13 or older with a parent's permission, to join Acme Coffee Rewards.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-020A non-English site needs an English policyMediumMEDIUMPOL-027The policy URLs must stay live after approvalMediumMEDIUMPOL-028Keep a dated copy of both documents as submittedMediumMEDIUMPOL-058A service-provider carve-back is required, not prohibitedMediumMEDIUMPOL-076The privacy policy must describe data handling, not sell the programmeMediumMEDIUMPOL-104The policy must say how message content is handledMediumMEDIUM
POL-185 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.