No affiliate-marketing or lead-generation language in the terms

The requirementstatement

The SMS terms must contain no affiliate-marketing or lead-generation language anywhere.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: SMS terms and ToS body
Where it liveslayer: Policy pagesPOLICY_PAGE
How Ekas settles itdetectability: AI · formAI_FORM; A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass: Fix the policyTERMINAL_POLICY; The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
Who requires itauthorities: AWSTwilioTCRBird
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

AWS and Twilio both mark this non-remediable: a rejection under it ends the campaign rather than starting a fix, because the language is read as a description of the business model rather than as a clause. Terms copied from a template that came from an affiliate network carry it without anyone reading it, which is a very expensive way to inherit somebody else's wording.

How to fix itremediation

Delete every reference to affiliates, partners, referral commissions and lead sharing from the terms before submitting, and check the source of any template you used. Done when nothing in the document suggests the subscriber's details reach another business.

A compliant exampleexample

Replace "our partners may contact you with related offers" with "only Acme Coffee will text you, and only about the Acme Coffee programme you joined."

Common mistakespitfalls

The codes are non-remediable, so this must be fixed before submission rather than after a rejection. A campaign rejected under 30951 cannot be edited back into life.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twiliogen2	30951	No
Bandwidth/DCA	708	No

Rules you will hit next

One other rule reads SMS terms and ToS body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

POL-194The terms must not say consumer data is sharedBlockingBLOCKING POL-001A privacy policy URL is required on the campaignBlockingBLOCKING POL-002A terms and conditions URL is required on the campaignBlockingBLOCKING POL-003An uploaded policy document must fit the provider file constraintsBlockingBLOCKING POL-005The terms and conditions attestation must be setBlockingBLOCKING POL-010Both policy URLs must resolve and return content anonymouslyBlockingBLOCKING

All policy pages rules

POL-195 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.