Opt-out information must appear in all three places
The requirementstatement
Opt-out information must appear in the call to action, in the terms and conditions, and in the opt-in confirmation message.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- T&C body + call to action + opt-in confirmation
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
CTIA asks for all three because they reach the subscriber at three different moments — before consenting, when checking later, and in the first message they receive — and the exit has to be visible at each. Satisfying one of them is the normal state of a programme that has never had this checked, and it is not a partial pass.
How to fix itremediation
Put the STOP instruction in the opt-in disclosure, in the terms, and in the confirmation message. Done when all three carry it in the same words.
A compliant exampleexample
All three say: "Reply STOP to opt out."
Notesnotes
A three-surface conjunction. The confirmation-message half is also checked from the message side; this rule is the one that reports the set as incomplete rather than reporting one surface.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-001A privacy policy URL is required on the campaignBlockingBLOCKINGPOL-002A terms and conditions URL is required on the campaignBlockingBLOCKINGPOL-003An uploaded policy document must fit the provider file constraintsBlockingBLOCKINGPOL-005The terms and conditions attestation must be setBlockingBLOCKINGPOL-010Both policy URLs must resolve and return content anonymouslyBlockingBLOCKINGPOL-015The policy host must serve a valid certificate of its ownBlockingBLOCKING
POL-196 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.