Pages the registration points at must not be broken
The requirementstatement
Any page the registration references must load — no broken internal links, 404s, or links pointing at the wrong page.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- internal links on the referenced pages
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- BandwidthTelnyxBirdAerialink
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A reviewer following a link from the registration into a 404 concludes the site is unmaintained, and unmaintained sites are the ones that disappear between submission and the vet weeks later. The links that break are almost always the ones nobody clicks: the policy page renamed during a redesign, the old opt-in path left in the message flow.
How to fix itremediation
Click every URL in the registration and every link on the pages they open, and fix or remove the ones that fail. Done when the policy, terms and opt-in links all resolve to the pages they name.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth/DCA | 804 | Yes |
Notesnotes
Needs a multi-page crawl to settle properly. Against the current single-page fetch it can only see links on the one page retrieved, and must say so rather than reporting the rest as sound.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-004The website value must fit the provider field limitMediumMEDIUMWEB-006The website should sit on a custom domainMediumMEDIUMWEB-044The footer should carry a phone number, an email and a street addressMediumMEDIUMWEB-054A brand with a website must publish its policies as web pages, not as PDFsMediumMEDIUMWEB-074Pages must not load sub-resources over HTTPMediumMEDIUMWEB-083Hosting shared with malicious neighbours is scored against the domainMediumMEDIUM
WEB-015 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.