The website should sit on a custom domain
The requirementstatement
The brand website should be on a domain the business owns, not a free platform subdomain.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A free platform subdomain costs nothing and takes minutes to create, so it carries almost no evidential weight about a business existing. Reviewers treat it as a weak signal rather than an automatic rejection, but it materially raises the chance of a manual review.
How to fix itremediation
Point a custom domain at the site and register that domain as the brand website. Keep the brand email on the same domain so the two corroborate each other.
A compliant exampleexample
https://acmecoffee.com rather than https://acmecoffee.myshopify.com
Rules you will hit next
6 other rules read brand.website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-125The website URL must carry an explicit schemeBlockingBLOCKINGBRD-135A website may back only one brandBlockingBLOCKINGWEB-001A brand website URL is requiredBlockingBLOCKINGWEB-009The website must resolve and return contentBlockingBLOCKINGWEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKINGBRD-126The brand website is the root domain, not a page inside itMediumMEDIUM
WEB-006 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.