The footer should carry a phone number, an email and a street address
The requirementstatement
The site footer should show a business phone number, an email address and a physical street address rather than a PO box.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- site footer
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The footer is the one place a reviewer can check on every page without navigating, so a business that puts all three there answers the corroboration question wherever the crawl happens to land. This is the stricter, conjunctive form of the contact requirement, and the street address is the element most often missing — a PO box proves a mailbox was rented, not that anyone works anywhere.
How to fix itremediation
Add all three to the site footer template so they appear on every page, using the same values as the brand record. Done when the footer of an interior page carries a street address, a phone number and an email.
Notesnotes
Single secondary source in the catalog, flagged unverified, and the "not a PO box" element in particular has no carrier code behind it — hence MEDIUM and worded as an expectation. The weaker, disjunctive requirement that contact information appear somewhere is WEB-047, which is the one that fails a site outright.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-004The website value must fit the provider field limitMediumMEDIUMWEB-006The website should sit on a custom domainMediumMEDIUMWEB-015Pages the registration points at must not be brokenMediumMEDIUMWEB-054A brand with a website must publish its policies as web pages, not as PDFsMediumMEDIUMWEB-074Pages must not load sub-resources over HTTPMediumMEDIUMWEB-083Hosting shared with malicious neighbours is scored against the domainMediumMEDIUM
WEB-044 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.