Pages must not load sub-resources over HTTP
The requirementstatement
A page must not load sub-resources over, or redirect through, unencrypted HTTP — mixed content fails.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- opt-in landing page
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TCRTwilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Mixed content produces browser warnings on the exact page where a consumer is about to hand over a phone number, which undermines the trust the whole framework is built on. It also frequently signals an unmaintained site.
How to fix itremediation
Serve every asset over https and remove any http:// redirect hop in the chain to the opt-in page.
Notesnotes
Not decidable from a markdown-only fetch — needs the raw HTML and the sub-resource list. Recorded so the crawler gap is visible rather than silently unchecked.
Rules you will hit next
Other website rules at the same severity. A registration is judged as a whole, not rule by rule.
WEB-004The website value must fit the provider field limitMediumMEDIUMWEB-006The website should sit on a custom domainMediumMEDIUMWEB-015Pages the registration points at must not be brokenMediumMEDIUMWEB-044The footer should carry a phone number, an email and a street addressMediumMEDIUMWEB-054A brand with a website must publish its policies as web pages, not as PDFsMediumMEDIUMWEB-083Hosting shared with malicious neighbours is scored against the domainMediumMEDIUM
WEB-074 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.