A business absent from the verification databases must upload its registration document

The requirementstatement

Where the entity does not appear in third-party verification databases, an official registration or IRS document must be uploaded with the brand.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: registration document attachment
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Supply evidenceTERMINAL_EVIDENCE; Needs proof only you hold: a screenshot, a recording, a scan of the form people signed.
Who requires itauthorities: AWSBandwidth
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Commercial business databases lag reality by months, so a genuinely new company is missing from them for no fault of its own and the automated check returns "entity not found". The document upload is the intended route around that, not an escalation — but nothing in the form suggests it exists, so new businesses conclude they are ineligible and give up.

How to fix itremediation

Attach the CP-575 or 147C letter, or the state filing certificate, as a PDF with the registration. Scan the whole page rather than cropping to the name. Done when the document showing the legal name, the identifier and the address is attached to the submission.

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Do you have the registration document scanned and ready to attach before you submit, rather than after a rejection?

1For a US entity: the CP-575 or a 147C letter, or the state filing certificate.
2Elsewhere: the incorporation certificate from the national register.
3Scan the whole page, not a crop of the name — the document has to show the legal name, the identifier and the address together.

What wrong looks like: A genuinely new company is missing from the commercial databases, reads the "entity not found" result as ineligibility, and abandons the registration — when the document upload was the intended route through.

Notesnotes

Whether the entity is present in the commercial databases is something only the provider can see. What the user has to do is have the document ready before submitting rather than after the rejection — the CP-575 for a US entity, or the incorporation certificate from the national register elsewhere — because the resubmission window is where most of the delay accumulates.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING BRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING

All brand rules

BRD-028 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.