Entity type must be one of the five supported values
The requirementstatement
entityType must be exactly one of PRIVATE_PROFIT, PUBLIC_PROFIT, NON_PROFIT, GOVERNMENT or SOLE_PROPRIETOR.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.entity_type
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRAWSBandwidthTwilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Entity type decides which verification path runs, which use cases are available, and which other fields are mandatory, so a value outside the enum does not degrade gracefully — it rejects at the API boundary before any of that is evaluated. Integrations produce this by mapping an internal CRM value straight through.
How to fix itremediation
Set entityType to one of the five values exactly, in upper case with underscores. Done when the submitted string is character-identical to one of them.
A compliant exampleexample
entity_type: PRIVATE_PROFIT
Common mistakespitfalls
- LLC, Corporation and Partnership are legal forms rather than entity types — nearly all of them register as PRIVATE_PROFIT.
Rules you will hit next
3 other rules read brand.entity_type. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-045PUBLIC_PROFIT means the shares actually tradeBlockingBLOCKINGBRD-062GOVERNMENT is for US government bodies onlyBlockingBLOCKINGBRD-084Sole proprietor is not supported by every providerBlockingBLOCKINGBRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING
BRD-040 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.