The business-type field takes its own enum, not the entity type
The requirementstatement
Where a business_type is declared, it must be one of Co-operative, Corporation, Limited Liability Corporation, Non-profit Corporation or Partnership.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.business_type
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
This is a second classification field with a different vocabulary from entityType, on the same form, describing the same company. Populating it from the entity type — PRIVATE_PROFIT, NON_PROFIT — produces values that are not in its enum, and the submission fails validation on a field the user believed they had already answered further up the page.
How to fix itremediation
Set business_type to the legal form of the company — an LLC is "Limited Liability Corporation", an Inc is "Corporation" — and leave entityType as the TCR classification. Done when the two fields hold values from their own lists rather than from each other's.
A compliant exampleexample
business_type: Limited Liability Corporation · entity_type: PRIVATE_PROFIT — for Acme Coffee Co, LLC
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30701 | Yes |
Notesnotes
Twilio Trust Hub carries this field and TCR does not, so it is checked only where it is populated: a registration that never declares one passes. Where the submission target is Twilio the field is mandatory, and the check says so rather than passing silently.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-043 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.