A non-US organisation registers as private for profit
The requirementstatement
A brand whose country of registration is not the US must be PRIVATE_PROFIT — GOVERNMENT and NON_PROFIT are US-only classifications.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.entity_type + brand.country
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The non-profit and government paths verify against US registers — the IRS exempt-organisation file, US government domains — so a foreign charity selecting NON_PROFIT is checked against a database it cannot appear in and fails for looking fraudulent rather than foreign. Registering as PRIVATE_PROFIT is not a demotion; it is the only classification the verification chain can actually resolve.
How to fix itremediation
Set entityType to PRIVATE_PROFIT and supply the home country's business registration number. Done when the entity type is PRIVATE_PROFIT and the identifier is the one that country issues.
A compliant exampleexample
entity_type: PRIVATE_PROFIT · country: GB · identifier: the UK company number
Common mistakespitfalls
- A foreign non-profit that holds a US EIN can register as NON_PROFIT on the strength of it — the test is the US tax record, not where the charity operates.
Notesnotes
Also discharges BRD-052, which states the same requirement from the non-profit side: NON_PROFIT is available only to a US-based organisation or one holding a US EIN. The check already carries that exception, so the two are one rule rather than two.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-042 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.