A sole-proprietor brand cannot buy its way to more throughput
The requirementstatement
External vetting, and the throughput increases vetting buys, are not available on a sole-proprietor brand.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- external vet order
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioVonage
- When it appliesapplicabilityText
- Applies when the brand is a sole proprietor.
Why this rule existsrationale
Vetting works by confirming a business against commercial records, and this tier exists precisely for people who are not in those records — so the vet has nothing to verify and the order is refused rather than failed. It matters because the obvious response to a low throughput cap is to buy a vet, and here that spends a non-refundable fee on an operation that was never possible.
How to fix itremediation
Do not order a vet on this brand. If the throughput cap is the problem, the route up is an EIN and a standard brand, which can then be vetted — the tier change is the increase, and the vet only helps once you are on the other tier.
A compliant exampleexample
vetting: none on a sole-proprietor brand — the throughput increase comes from moving to a standard brand instead
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30715 | Yes |
| TCR | 525 | Yes |
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-081 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.