RCS brand assets are not available on the sole-proprietor tier
The requirementstatement
Logo and banner assets for RCS cannot be uploaded to a sole-proprietor brand.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.assets
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies when the brand is a sole proprietor.
Why this rule existsrationale
RCS shows a verified sender card with the brand's own artwork, and that card is a trust signal underwritten by the verification behind it — which on this tier is a text message to a phone. The upload is refused rather than queued, so a business that built its RCS artwork first discovers the channel is closed to it after the design work is done.
How to fix itremediation
Remove the asset upload from this registration. If RCS is the goal, obtain an EIN and register a standard brand — RCS asset upload and the verified sender card both hang off the standard verification path.
A compliant exampleexample
brand assets: none on the sole-proprietor tier — SMS and MMS only
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR | 592 | Yes |
Rules you will hit next
One other rule reads brand.assets. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-274RCS brand assets have exact dimension, size and format constraintsBlockingBLOCKINGBRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING
BRD-082 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.