RCS brand assets have exact dimension, size and format constraints

The requirementstatement

An RCS logo must be 224×224 pixels and at most 50 KB, a banner 1440×448 and at most 200 KB, both JPEG or PNG, with at most 50 of each per brand.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.assets
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Fix the fieldRETRY_FIELD; A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities: TCR
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

The assets render inside the verified sender card on a phone, so the constraints are exact rather than advisory and the upload is refused rather than resized. Design teams export at the resolution their brand guidelines specify, which is invariably larger, and the rejection arrives as a numeric code after the artwork has been signed off.

How to fix itremediation

Export the logo at exactly 224×224 and the banner at exactly 1440×448, as PNG or JPEG, and compress each under its ceiling — 50 KB for the logo, 200 KB for the banner. Done when every asset matches its exact dimensions and sits under its size limit.

A compliant exampleexample

logo: acme-logo-224.png, 224×224, 38 KB · banner: acme-banner-1440.png, 1440×448, 164 KB

Common mistakespitfalls

The size ceilings are tight for photographic artwork. A flat logo compresses well under 50 KB; a photograph at the same dimensions will not.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
TCR	546	Yes
TCR	547	Yes

Rules you will hit next

One other rule reads brand.assets. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-082RCS brand assets are not available on the sole-proprietor tierBlockingBLOCKING BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING

All brand rules

BRD-274 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.