A complete physical business address is required
The requirementstatement
Street, city, state or region, postal code and a two-letter country must all be populated.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.street + city + state + postal_code + country
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- AWSTCRBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The address is matched component by component against the registration record, so a missing component is not a partial match — it is a failed one. Half-filled addresses come from integrations that map a single free-text address string into the first field and leave the rest empty.
How to fix itremediation
Populate all five components separately, matching the address on your IRS letter or business registration. Done when each field holds its own value rather than one field holding the whole address.
A compliant exampleexample
street: 1240 Mission St, Suite 400 · city: San Francisco · state: CA · postal_code: 94103 · country: US
Common mistakespitfalls
- Where the registered address carries a suite number, omitting it is a component mismatch even though the post would arrive.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-091 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.