US and Canadian addresses use the two-letter state code
The requirementstatement
For a US or Canadian address, the state or province must be the two-letter abbreviation.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.state
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- AWSTCRBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The address match is a string comparison against a record that holds the abbreviation, so "California" and "CA" are simply different values and the address fails to validate. It is the most common single-component address rejection, and the least obvious, because the address is otherwise perfectly correct.
How to fix itremediation
Replace the full name with the two-letter USPS or Canada Post abbreviation, in upper case. Done when the field holds exactly two letters.
A compliant exampleexample
state: CA — not California, not Calif.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKINGBRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKINGBRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKINGBRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING
BRD-092 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.