The address must match the registration record component by component

The requirementstatement

The registered address must match the address on the IRS or national registration record exactly, including abbreviation style.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.street … brand.postal_code
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: TelnyxTCRHighLevel
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

The address is compared as a set of strings rather than resolved as a place, so "1240 Mission Street" against a record holding "1240 Mission St" is a failed component and therefore a failed address. Every business writes its own address the way it looks best on a letterhead, and the registration record was typed once, years ago, by somebody else.

How to fix itremediation

Copy the address from the IRS letter or the registry extract rather than from the website, keeping its abbreviations exactly — St or Street, Ste or Suite, whichever the record uses. Done when every component is character-identical to the record.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twilio	30795	Yes

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Is every component of the address character-identical to the address on the IRS letter or registry extract, abbreviations included?

1Put the letter next to the form and read the two addresses line by line — this is the one check that has to be done by eye.
2Match the record's abbreviation style exactly: St or Street, Ste or Suite, whichever it uses.
3Copy from the letter, never from the website — the website is written to look good on a letterhead.

What wrong looks like: "1240 Mission Street" against a record holding "1240 Mission St". One failed component is a failed address; the comparison never resolves it as a place.

Notesnotes

Absorbs BRD-094, which states how the comparison is made rather than a separate requirement. We hold no registration record to compare against, so this is the one check the user has to run by eye: put the letter next to the form and read the two addresses line by line, including the abbreviations, before submitting.

Rules you will hit next

One other rule reads brand.street … brand.postal_code. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-095The address must validate as deliverableBlockingBLOCKING BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING

All brand rules

BRD-093 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.