The address must validate as deliverable

The requirementstatement

House number, street, locality and postal code must all resolve to a deliverable address at the postal authority.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.street … brand.postal_code
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: TwilioSinchInfobip
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Providers run the address through USPS or Canada Post and reject each component separately, so the rejection arrives as "Invalid Locality" or "Invalid House Number" — precise, and useless to someone who can see the mail arriving at that address every day. The usual cause is a suite number in the street line where the validator wants it as a secondary component, or a locality that is the neighbourhood rather than the post town.

How to fix itremediation

Run the address through the USPS ZIP Code lookup before submitting and use the standardised form it returns, including its abbreviations and its ZIP+4. Done when the postal authority returns exactly the address you are about to submit.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twilio	30754	Yes
Sinch	CR2002	Yes

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Does the postal authority return exactly the address you are about to submit?

1Run the address through the USPS ZIP Code lookup (or Canada Post) and use the standardised form it returns, including its abbreviations and ZIP+4.
2Watch two specific components: a suite number sitting in the street line when the validator wants it separately, and a locality that is the neighbourhood rather than the post town.

What wrong looks like: The rejection reads "Invalid Locality" or "Invalid House Number" — precise, and useless to someone who watches the mail arrive at that address every day.

Notesnotes

We do not query the postal authority. The user has to do this themselves, and the USPS lookup is the fastest route: it returns the canonical form, which is also the form BRD-093 wants compared against the registration record.

Rules you will hit next

One other rule reads brand.street … brand.postal_code. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-093The address must match the registration record component by componentBlockingBLOCKING BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING

All brand rules

BRD-095 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.