Brand address must be a physical address, not a PO box
The requirementstatement
The registered business address must be a street address; PO boxes are rejected.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.street
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TelnyxSinchInfobipAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The registered address is meant to locate a real operating business, and a PO box locates a mailbox. It is a cheap, mechanical check that providers apply consistently, so it rejects reliably.
How to fix itremediation
Provide the physical street address where the business actually operates, including suite or unit number. If you work from home and prefer not to publish it, use a registered agent or coworking address that receives mail — but it must be a street address, not a PO box or mailbox service.
A compliant exampleexample
123 Market St, San Francisco, CA 94103
Rules you will hit next
3 other rules read brand.street. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-099The address is checked against spam and scam complaint dataBlockingBLOCKINGBRD-098Register the company address, not the branch you work fromHighHIGHBRD-101Express PIN delivery needs a real street addressHighHIGHBRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKINGBRD-002Legal name must match the IRS record for the EINBlockingBLOCKINGBRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING
BRD-096 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.