The address is checked against spam and scam complaint data

The requirementstatement

The registration address must not appear in known spam or scam complaint data.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: brand.street
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: Sinch
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Fraudulent registrations cluster at a small number of addresses — virtual offices, mail forwarders, addresses reused across dozens of shell brands — so the address itself is screened against complaint intelligence. A legitimate business at a shared or virtual office can inherit that history without ever knowing about it, and the rejection gives no reason a business could act on.

How to fix itremediation

Where a rejection points at the address, move the registration to the physical premises the business actually occupies rather than to a registered-agent or virtual-office address. Where the business genuinely has no other address, expect to appeal with evidence of occupancy — a lease or a utility bill.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Sinch	CR2023	No

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Is this the physical premises the business occupies, rather than a virtual office, mail forwarder or registered-agent address?

1Establish what kind of address this is. Fraudulent registrations cluster at addresses shared across dozens of unrelated shell brands, and the screening is against that history rather than against you.
2Where the business genuinely has no other address, have evidence of occupancy ready for an appeal — a lease or a utility bill.

What wrong looks like: A legitimate business at a shared virtual office inherits a complaint history it never knew about, and the rejection gives no reason it could act on.

Notesnotes

Threat-intelligence data we do not hold. The user cannot check this in advance; what they can do is avoid the pattern that triggers it, which is registering at a mail-forwarding or virtual-office address shared with unrelated brands.

Rules you will hit next

3 other rules read brand.street. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

BRD-096Brand address must be a physical address, not a PO boxBlockingBLOCKING BRD-098Register the company address, not the branch you work fromHighHIGH BRD-101Express PIN delivery needs a real street addressHighHIGH BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING

All brand rules

BRD-099 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.