Express PIN delivery needs a real street address

The requirementstatement

A PO box, mailbox service or general-delivery address cannot be used when express PIN delivery is requested for political vetting.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
brand.street
Where it liveslayer
BrandBRAND
How Ekas settles itdetectability
DeterministicDETERMINISTIC
Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass
Fix the fieldRETRY_FIELD
A better value in the form fixes it. Ekas can rewrite it and re-check.
Who requires itauthorities
TCR
When it appliesapplicabilityText
Applies when the use case is POLITICAL.

Why this rule existsrationale

Political vetting confirms identity by couriering a PIN to the registered address, and couriers do not deliver to a PO box or a mailbox service — so the vet is bought, the PIN is dispatched, and it comes back undelivered. The fee is spent either way, and the campaign schedule is the thing that actually suffers, because political programmes are usually dated.

How to fix itremediation

Give a street address where a courier can hand the envelope to a person during business hours — the campaign office, not the treasurer's mailbox. Done when the address has a house number and a street and no box number.

A compliant exampleexample

street: 1240 Mission St, Suite 400 — not "PMB 118, 1240 Mission St" and not a UPS Store box

Common mistakespitfalls

  • A mailbox-service address looks like a street address by design: "1240 Mission St #118" is a street address, and "PMB 118" at the same building is not.

Rules you will hit next

3 other rules read brand.street. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

All brand rules

BRD-101 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.