Regions of operation come from a five-value enum
The requirementstatement
business_regions_of_operation must be drawn from AFRICA, ASIA, EUROPE, LATIN_AMERICA and USA_AND_CANADA.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.business_regions_of_operation
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Twilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The list is five continent-sized buckets, and every natural way to answer the question — a country, a state, "North America", "Global" — is outside it. The submission is rejected on a field that reads like free text, and the value that was typed is usually more precise than the one that is wanted.
How to fix itremediation
Pick the buckets the business actually operates in from the five, and pass them as an array. A US-only business sends USA_AND_CANADA and nothing else. Done when every value is one of the five, in upper case.
A compliant exampleexample
business_regions_of_operation: ["USA_AND_CANADA"]
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Twilio | 30701 | Yes |
Notesnotes
A Twilio Trust Hub field that TCR does not carry, so it is checked only where it is populated. Not tagged with `providers`: the tag budget is reserved for genuine baseline divergences, and an unpopulated field costs nothing here.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-037Low-Volume Standard is not available to a non-US brand that needs vettingMediumMEDIUMBRD-051Russell 3000 membership sets the starting carrier classMediumMEDIUMBRD-059A unified fundraising short code needs five years of operating historyMediumMEDIUMBRD-090A sole-proprietor brand cannot move between providersMediumMEDIUMBRD-106The business phone should be findable in a web searchMediumMEDIUMBRD-126The brand website is the root domain, not a page inside itMediumMEDIUM
BRD-155 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.