A brand has a default cap on how many campaigns it may carry

The requirementstatement

A brand must not exceed the default cap of 50 campaigns without requesting an increase.

Severityseverity: MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: the campaign count under the brand
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: TCR
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

Because the guidance everywhere else is "use campaigns rather than more brands", a large sender following that advice arrives at this ceiling — and the refusal lands on a campaign that was ready to launch. The increase is available on request; the problem is entirely that nobody asks until the cap bites.

How to fix itremediation

Retire campaigns you no longer send on, and request an increase before the count approaches 50. Done when the brand has headroom ahead of the next launch rather than at it.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twilio	21732	Yes

Check this yourselfattestation

Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.

Does this brand have campaign headroom under the 50-campaign cap ahead of the next launch?

1Count the campaigns on the brand and retire the ones you no longer send on.
2Request an increase before the count approaches 50 rather than at it.

What wrong looks like: A large sender follows the advice to use campaigns rather than more brands, arrives at the ceiling, and the refusal lands on a campaign that was ready to launch.

Notesnotes

Where the campaign count is not reported this reads as PASS with the cap stated — nothing in the submission indicates a breach. The count is a property of the brand at the registry rather than of any one submission, so the operator has to watch it.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-037Low-Volume Standard is not available to a non-US brand that needs vettingMediumMEDIUM BRD-051Russell 3000 membership sets the starting carrier classMediumMEDIUM BRD-059A unified fundraising short code needs five years of operating historyMediumMEDIUM BRD-090A sole-proprietor brand cannot move between providersMediumMEDIUM BRD-106The business phone should be findable in a web searchMediumMEDIUM BRD-126The brand website is the root domain, not a page inside itMediumMEDIUM

All brand rules

BRD-182 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.