Deactivate every campaign before deleting a brand

The requirementstatement

All campaigns on a brand must be deactivated before the brand can be deleted.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: the campaign states under the brand
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: TCRTwilio
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

The deletion is refused while campaigns are attached, which is a good outcome — the alternative would be live traffic against a brand that no longer exists. It matters because the refusal arrives in the middle of a decommissioning that has usually already been announced, and the campaigns have their own minimum age before they can be deactivated.

How to fix itremediation

Deactivate each campaign first, allow for the campaign minimum age before it can be deactivated, and delete the brand last. Done when the brand carries no active campaigns at the moment of deletion.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twilio	30710	Yes

Check this yourselfattestation

Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.

Is every campaign on this brand already deactivated, and has each cleared its minimum age?

1Deactivate the campaigns first, then delete the brand.
2Check each campaign's age — one registered days ago may not be deactivatable yet, which turns a same-day decommissioning into a multi-day one.

What wrong looks like: The deletion is refused mid-decommissioning, after the date has already been announced, because a campaign registered last week cannot yet be switched off.

Notesnotes

Absorbs OPS-169, which states the same precondition and adds the campaign minimum age — a campaign registered days ago may not be deactivatable yet, which turns a same-day decommissioning into a multi-day one.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING BRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING

All brand rules

BRD-195 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.