Identity information is frozen once Authentication+ completes

The requirementstatement

After Authentication+ verification completes, brand identity information cannot be changed; a new brand must be created instead.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: the identity fields after Authentication+
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: DeterministicDETERMINISTIC; Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: TCR
When it appliesapplicabilityText: Applies when the brand is a public company.

Why this rule existsrationale

The completed verification is bound to the identity it examined, and the registry will not let that identity move underneath it — so an edit is refused rather than applied, and the only route to a corrected record is a new brand and a new verification. Discovering that after the campaigns are live is the expensive version, because they have to be rebuilt under the new brand.

How to fix itremediation

Get the identity fields right before ordering Authentication+ — the legal name in particular, since that is the one people correct later. Where a change is genuinely required afterwards, plan a new brand and the migration of every campaign under it.

Check this yourselfattestation

Ekas flags this from what you submit, but the fact that settles it sits somewhere only you can reach.

Are the identity fields — legal name above all — confirmed correct before you place the Authentication+ order?

1Run the identity checks first: the IRS name match, the EIN, and the address against the registration record.
2Treat the Authentication+ order as the point of no return: afterwards the identity cannot be edited, only rebuilt as a new brand with every campaign migrated under it.

What wrong looks like: A legal name is corrected after the vet completes. The edit is refused rather than applied, and the only route to a right record is a new brand and a rebuild of the live campaigns.

Notesnotes

The freeze is enforced at the registry. What the user has to do is treat the Authentication+ order as the point of no return for the identity fields, and run the checks in BRD-002, BRD-003 and BRD-093 before placing it rather than after.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-001A legal company name is required for every entity but a sole proprietorBlockingBLOCKING BRD-002Legal name must match the IRS record for the EINBlockingBLOCKING BRD-003Legal name must carry its exact entity suffix as filedBlockingBLOCKING BRD-008Legal name must not carry an appended personal name or roleBlockingBLOCKING BRD-009The legal name field takes the legal name, not the trading nameBlockingBLOCKING BRD-011A legal business name may back only one brand across the whole registryBlockingBLOCKING

All brand rules

BRD-231 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.