Re-vet annually

The requirementstatement

Brand vetting must be renewed each year, with the 2FA verification completed again to the brand email on file.

Severityseverity: HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase: After you are livepostFalls due once you are sending: STOP handling, quiet hours, suppression, record retention.
What is checkedobject: the vet age
Where it liveslayer: BrandBRAND
How Ekas settles itdetectability: External recordEXTERNAL_DATA; The fact that settles it lives in a register we cannot query, such as the IRS file, a postal database, or another provider’s tenant. Reported as a warning with the evidence to check, not as a pass.
What the fix involvesfailureClass: Wait on someone elseTERMINAL_EXTERNAL; Needs an external system or a waiting period, such as IRS propagation, a vetting result, or a carrier queue.
Who requires itauthorities: AegisCTIA
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

A vet certifies the business as it was, and businesses move, rename and change hands — so the certification is time-boxed. The renewal goes to the email on file, which is often a person who has left, and the first sign that it lapsed is throughput dropping back to the unvetted tier.

How to fix itremediation

Diary the re-vet a month before the anniversary and confirm the brand email still reaches somebody first. Done when the renewal completes before the existing vet expires, rather than after throughput drops.

Check this yourselfattestation

No tool can settle this one for you. Here is the check, and what wrong looks like.

Do you know the vet's anniversary date, and does the brand email still reach somebody who will act on the renewal?

1Diary the re-vet a month before the anniversary.
2Check the brand email on file first — it is often a person who has left, and that is where the renewal and its 2FA land.
3Treat the annual cadence as the prudent assumption; the research flags it as a secondary source rather than a published deadline.

What wrong looks like: The first sign the vet lapsed is throughput dropping back to the unvetted tier, weeks after the renewal mail went to a mailbox nobody reads.

Notesnotes

Flagged UNVERIFIED in the research — the annual cadence comes from a secondary source rather than from CTIA directly, so treat it as the prudent assumption rather than a published deadline. What the user has to do either way is keep the brand email monitored, since that is where the renewal lands.

Rules you will hit next

Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.

BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGH BRD-007TCR takes only the first line of the IRS-registered nameHighHIGH BRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGH BRD-014An acquired business registers the details it filed taxes underHighHIGH BRD-027EIN must be old enough to have propagated to IRS recordsHighHIGH BRD-034Validate a non-US identifier against its home register before submittingHighHIGH

All brand rules

BRD-238 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.