Choose an appeal category valid for this entity type
The requirementstatement
At least one appeal category must be selected, and it must be one that is valid for the brand's entity type.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- appeal.appeal_categories
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
Pick the category that names what you are contesting, and check it applies to your entity type — tax-exempt status only for a non-profit, government status only for a government body. Done when at least one valid category is selected.
A compliant exampleexample
appeal_categories: ["TAX_EXEMPT_STATUS"] on a NON_PROFIT brand
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR | 559 | Yes |
Rules you will hit next
One other rule reads appeal.appeal_categories. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-255 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.