The low-score category does not apply to an identity appeal
The requirementstatement
The LOW_SCORE appeal category is valid only for an external vetting appeal, never for an identity-status appeal.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- appeal.appeal_categories
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
How to fix itremediation
For an identity appeal, choose the category naming the field in dispute — business name, address or contact. Keep LOW_SCORE for appealing the result of an external vet. Done when the category matches which of the two decisions is being contested.
A compliant exampleexample
appeal_categories: ["BUSINESS_NAME"] on an identity appeal — LOW_SCORE only on a vetting appeal
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| TCR | 559 | Yes |
Rules you will hit next
One other rule reads appeal.appeal_categories. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-256 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.