The end-business block must be complete, not partly filled
The requirementstatement
On a toll-free verification, every end-business detail must be populated rather than a subset of them.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- the end-business block
- Where it liveslayer
- BrandBRAND
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- Bandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A partly filled end-business block is rejected as a whole rather than field by field, and the reviewer cannot tell an omission from a business that has no answer. It arrives from integrations that map whichever fields their own record happens to hold, so the gaps are wherever the source system was thin rather than wherever the business is.
How to fix itremediation
Fill every end-business field before submitting: legal name, address, contact name, phone, email and website. Where a value is genuinely unknown, get it from the customer rather than leaving the field out — a partial submission costs a full review cycle.
A compliant exampleexample
company_name, street, city, state, postal_code, country, rep first/last name, phone, email and website — all populated
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | TFV 1105 | Yes |
Notesnotes
Scoped to the toll-free path, where the end-business block is submitted as a unit and rejected as one. The equivalent completeness requirement for a 10DLC brand is spread across BRD-001, BRD-017, BRD-091 and BRD-102, each of which names its own field — so this rule does not repeat them.
Rules you will hit next
Other brand rules at the same severity. A registration is judged as a whole, not rule by rule.
BRD-006Submit every name line above the address on a multi-line IRS recordHighHIGHBRD-007TCR takes only the first line of the IRS-registered nameHighHIGHBRD-010Take the legal name from the CP-575 or 147C, never a W-2 or W-9HighHIGHBRD-014An acquired business registers the details it filed taxes underHighHIGHBRD-027EIN must be old enough to have propagated to IRS recordsHighHIGHBRD-034Validate a non-US identifier against its home register before submittingHighHIGH
BRD-272 is one of 196 brand rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.