Every sample message must identify the registered brand
The requirementstatement
Each sample must contain the registered brand name or DBA, matching the brand record rather than a marketing alias.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.display_name + campaign.sample[]
- Where it liveslayer
- Brand ↔ campaignCROSS
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- BandwidthTCRCTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A consumer receiving a text from an unfamiliar number decides in about a second whether it is legitimate or spam, and the sender name is the only signal they have. Carriers therefore require the brand to identify itself in the message body, and Bandwidth checks every sample rather than just one.
How to fix itremediation
Start every sample with the registered brand name followed by a colon. Use the name on the brand record — a marketing alias the reviewer cannot match to the registration reads as a mismatch.
A compliant exampleexample
Acme Coffee: your order #4471 is ready for pickup until 6pm. Reply STOP to opt out, HELP for help.
Common mistakespitfalls
- Twilio accepts the name in at least one sample; Bandwidth requires it in all of them. We apply the stricter rule.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 8101 | Yes |
Rules you will hit next
Other brand ↔ campaign rules at the same severity. A registration is judged as a whole, not rule by rule.
XBC-001Sole proprietor brands may only run the sole proprietor use caseBlockingBLOCKINGXBC-002Charity use case requires a verified 501(c)(3) non-profit brandBlockingBLOCKINGXBC-003Political use case requires a non-profit brand with political vettingBlockingBLOCKINGXBC-004Emergency and public-safety use cases exclude sole proprietorsBlockingBLOCKINGXBC-005Sole proprietor brand and campaign both require a reference IDBlockingBLOCKINGXBC-006The brand must be verified before its campaign is submittedBlockingBLOCKING
XBC-010 is one of 13 brand ↔ campaign rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.