No promises of unusually high or guaranteed returns

The requirementstatement

Campaign content must not promote schemes promising guaranteed, risk-free or unusually high financial returns.

Severityseverity: BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
When it bitesphase: Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject: campaign.description + campaign.sample[] + campaign.message_flow
Where it liveslayer: Message contentMESSAGE_CONTENT
How Ekas settles itdetectability: AI · formAI_FORM; A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
What the fix involvesfailureClass: Hard stopHARD_STOP; Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
Who requires itauthorities: Twilio
When it appliesapplicabilityText: Applies to every 10DLC registration.

Why this rule existsrationale

A guaranteed return is the single most reliable marker of investment fraud, which is why it is screened as its own category rather than left to the deception rules: no lawful investment can promise one, so the claim is refused on its face without anyone having to establish what the underlying product is. Honest businesses reach it through marketing habit — "guaranteed savings", "risk-free trial", a headline percentage with the conditions in the next sentence — and the screen reads the headline.

How to fix itremediation

Delete the guarantee and the headline number from the message copy. Where the rate is genuinely contractual — a deposit account, an insured product — say what it is and who insures it in the same sentence rather than leading with the figure. Done when no sample makes a promise about money that the business could not be held to in writing.

Common mistakespitfalls

Adding "terms apply" or a disclaimer link does not settle this: the screen reads the claim, and a disclaimer confirms that the headline overstated it.

Provider rejection codescodes

The code you get back when this rule is what failed, and whether that provider lets you resubmit.

Provider	Code	Resubmit
Twiliogen2	30948	No
Twiliogen2	30962	No

Rules you will hit next

6 other rules read campaign.description + campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

MSG-137No unsolicited bulk messagingBlockingBLOCKING MSG-161SHAFT screening covers every campaign field, not a sample of themBlockingBLOCKING MSG-164No underage, non-consensual or illegal sexual themesBlockingBLOCKING MSG-170No content promoting, glorifying or inciting violenceBlockingBLOCKING MSG-182No explosives, fireworks or pyrotechnics contentBlockingBLOCKING MSG-183No weapons that are not legal in all fifty statesBlockingBLOCKING

All message content rules

MSG-227 is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.