No adult dating or companionship solicitation
The requirementstatement
Campaign content must not promote adult dating, companionship, or hookup services.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description + campaign.sample[] + campaign.message_flow
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- TwilioTCRT-MobileAT&TCTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Dating content marketed on sexual availability falls under the SHAFT sex prohibition and carries an unusually high complaint rate, because recipients frequently did not knowingly opt in. Mainstream relationship services are judged separately on how they present themselves rather than on the category label.
How to fix itremediation
Remove sexually suggestive framing and restrict messaging to non-explicit service notifications for users who opted in inside your own product. If the service is adult-oriented by nature, 10DLC is not an available channel.
Rules you will hit next
6 other rules read campaign.description + campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-137No unsolicited bulk messagingBlockingBLOCKINGMSG-161SHAFT screening covers every campaign field, not a sample of themBlockingBLOCKINGMSG-164No underage, non-consensual or illegal sexual themesBlockingBLOCKINGMSG-170No content promoting, glorifying or inciting violenceBlockingBLOCKINGMSG-182No explosives, fireworks or pyrotechnics contentBlockingBLOCKINGMSG-183No weapons that are not legal in all fifty statesBlockingBLOCKING
MSG-ADULT-DATING is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.