At least one sample must show opt-out language
The requirementstatement
Sample messages must demonstrate that recipients are told how to stop receiving messages.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[]
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRCTIABandwidthPlivoVonage
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Reviewers use the samples to confirm the opt-out instruction reaches consumers in the actual message body, not just in the registration paperwork. Where every sample omits it, the reasonable inference is that live traffic omits it too.
How to fix itremediation
Add "Reply STOP to opt out" to your samples. Include it in every promotional sample; for transactional programs at minimum the first message in a series.
A compliant exampleexample
Acme Coffee: 20% off all beans this weekend. Reply STOP to opt out, HELP for help.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 8100 | Yes |
Rules you will hit next
6 other rules read campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-SAMPLE-COUNTAt least two sample messages are requiredBlockingBLOCKINGCMP-SAMPLE-LENEach sample message must be 20–1024 charactersBlockingBLOCKINGMSG-031Sample messages must be in EnglishBlockingBLOCKINGMSG-042Every message must identify who is sending itBlockingBLOCKINGMSG-171Messages must not harass, intimidate or threaten the recipientBlockingBLOCKINGMSG-210A political donation programme may not include gaming-related fundraisingBlockingBLOCKING
MSG-SAMPLES-OPTOUT is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.