Samples must show campaign content, not only opt-out or help replies
The requirementstatement
The sample set must include actual campaign messages, not exclusively confirmations, HELP replies, or opt-out acknowledgements.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.sample[]
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Administrative auto-replies are required separately and are configured in their own fields. A sample set made only of them shows a reviewer nothing about what the campaign actually sends, which is the one thing samples exist to demonstrate.
How to fix itremediation
Replace administrative samples with real campaign messages. Put the HELP and STOP replies in the dedicated auto-reply fields where they belong.
A compliant exampleexample
Acme Coffee: your table for 4 on Fri 7pm is confirmed. Reply STOP to opt out, HELP for help.
Rules you will hit next
6 other rules read campaign.sample[]. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
CMP-SAMPLE-COUNTAt least two sample messages are requiredBlockingBLOCKINGCMP-SAMPLE-LENEach sample message must be 20–1024 charactersBlockingBLOCKINGMSG-031Sample messages must be in EnglishBlockingBLOCKINGMSG-042Every message must identify who is sending itBlockingBLOCKINGMSG-171Messages must not harass, intimidate or threaten the recipientBlockingBLOCKINGMSG-210A political donation programme may not include gaming-related fundraisingBlockingBLOCKING
MSG-SAMPLES-NOT-ONLY-ADMIN is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.