No timeshare or vacation-club solicitation
The requirementstatement
Campaign content must not promote timeshare, vacation club, or holiday-ownership solicitation.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- campaign.description + campaign.sample[] + campaign.message_flow
- Where it liveslayer
- Message contentMESSAGE_CONTENT
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Hard stopHARD_STOP
- Not remediable. Resubmitting will not help, and anyone offering to fix it is selling you a rejection.
- Who requires itauthorities
- TwilioTCRT-MobileAT&TCTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Timeshare marketing has a long enforcement history for high-pressure and deceptive tactics, and carriers screen it as a category. Ordinary travel and hospitality messaging is unaffected, so the line is the ownership-sales pitch rather than the industry.
How to fix itremediation
Remove ownership-sales content. Reservation, itinerary and stay-service messaging to your own customers remains registrable under CUSTOMER_CARE or ACCOUNT_NOTIFICATION.
Rules you will hit next
6 other rules read campaign.description + campaign.sample[] + campaign.message_flow. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
MSG-137No unsolicited bulk messagingBlockingBLOCKINGMSG-161SHAFT screening covers every campaign field, not a sample of themBlockingBLOCKINGMSG-164No underage, non-consensual or illegal sexual themesBlockingBLOCKINGMSG-170No content promoting, glorifying or inciting violenceBlockingBLOCKINGMSG-182No explosives, fireworks or pyrotechnics contentBlockingBLOCKINGMSG-183No weapons that are not legal in all fifty statesBlockingBLOCKING
MSG-TIMESHARE is one of 122 message content rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.