The policy must say how to exercise those rights

The requirementstatement

The privacy policy must give instructions for exercising consumer rights, including submission methods, verification and authorised agents.

Severityseverity
HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
When it bitesphase
Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
What is checkedobject
privacy policy body
Where it liveslayer
Policy pagesPOLICY_PAGE
How Ekas settles itdetectability
AI · crawlCRAWL
Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
What the fix involvesfailureClass
Fix the policyTERMINAL_POLICY
The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
Who requires itauthorities
CCPA
When it appliesapplicabilityText
Applies to every 10DLC registration.

Why this rule existsrationale

A list of rights with no route to exercise them is the commonest way a policy looks compliant and does nothing — the consumer knows what they are entitled to and not who to ask. The verification step in particular has to be described in advance, because a business that invents an identity check when a request arrives looks like it is refusing.

How to fix itremediation

Give the submission routes, the verification step and the agent route in the rights section itself. Done when a reader can start a request from the policy without hunting.

A compliant exampleexample

To make a request, email privacy@acmecoffee.com or call 415-555-0134. We will ask for the email address or mobile number on your account to verify it is you. An authorised agent may act for you with your written permission.

Rules you will hit next

6 other rules read privacy policy body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.

All policy pages rules

POL-135 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.

Reading the rules is the easy part.

Ekas runs every rule that gates approval, 823 of these 915, against your registration before it reaches the carrier. It reads your site, your policy pages and your opt-in the way a reviewer would, and hands you the fix, not just the verdict.