Published policy must not contain unreplaced template tokens
The requirementstatement
The live privacy policy and terms must contain no {curly brace} or {{PLACEHOLDER}} tokens left from a template.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy body + terms body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCRTwilio
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
An unreplaced token proves the document was generated and never finished, which invalidates the whole page in a reviewer's eyes — if the company name is still a placeholder, no promise in the document is attributable to anyone. It is trivially detectable and embarrassingly common.
How to fix itremediation
Search the published pages for "{" and "[" and replace every remaining token with real values, then re-publish.
A compliant exampleexample
Replace "{{COMPANY_NAME}}" with "Acme Coffee Co, LLC" and "[EFFECTIVE DATE]" with a real date.Rules you will hit next
One other rule reads privacy policy body + terms body. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
POL-045An offline opt-in does not relax the policy content requirementsBlockingBLOCKINGPOL-021Policy URLs must not redirectHighHIGHPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGH
POL-156 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.