Both documents must be linked from the site footer on every page
The requirementstatement
The privacy policy and the terms must be linked from the footer of every page on the brand site.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- site footer link set
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- CTIACCPAPlivoAT&TBird
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
CTIA asks for the policy to be conspicuously displayed and CCPA for a conspicuous link on the homepage, and a footer link satisfies both wherever a consumer happens to land — which for a messaging programme is usually a deep link, not the home page. A policy reachable only from the home page is unreachable from the page the messages point at.
How to fix itremediation
Put both links in the site-wide footer template rather than on individual pages. Done when an interior page — a product, a post, a landing page — shows both links without navigating anywhere.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth/DCA | 805 | Yes |
Notesnotes
CTIA MPBP §5.2.1 requires conspicuous display; the specific "every page footer" formulation comes from a secondary source. The requirement that the policy be reachable at all is WEB-045, which fails a site with no link anywhere.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-021Policy URLs must not redirectHighHIGHPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGHPOL-061The non-sharing prohibition must hold even with consumer consentHighHIGH
POL-030 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.