A social profile is not a policy page
The requirementstatement
A social-media profile or post must not be submitted as the privacy policy or terms URL where the brand has a website.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy URL + terms URL host
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A profile page is not a document: it has no stable URL for a specific text, no version, and no guarantee the platform will show the same thing to a logged-out reviewer. Businesses do it because they published their terms as a pinned post and that is the only link they have, which is exactly the situation the fix addresses.
How to fix itremediation
Publish the policy as a page on the brand website and submit that URL. Done when the policy URL opens a document on your own domain rather than a profile on somebody else's.
A compliant exampleexample
privacy_policy_url: https://acmecoffee.com/privacy, not https://facebook.com/acmecoffee/about
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 1100 | Yes |
Notesnotes
Single secondary source in the catalog with no carrier code behind it, so HIGH rather than BLOCKING. Fires only where a website exists — a brand with no site at all should upload the document instead, which is POL-003.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-021Policy URLs must not redirectHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGHPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGHPOL-061The non-sharing prohibition must hold even with consumer consentHighHIGH
POL-023 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.