The terms must name the contracting entity and its address
The requirementstatement
The terms of service must identify the legal entity the consumer is contracting with, and its address.
- Severityseverity
- HighHIGHRejected by at least one carrier or provider, and a common cause of failure at the rest.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- ToS entity block vs brand.company_name
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCRTwilioTelnyx
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The contracting party is who the subscriber has an agreement with, and a reviewer matches that name against the brand record — so terms that say "we" throughout leave the registration with no way to bind the document to the business. Trading names make this fail honestly: the site says Acme Coffee, the registration says Acme Coffee Co, LLC, and the terms say neither.
How to fix itremediation
Name the registered legal entity and its address in the opening clause of the terms, alongside the trading name if you use one. Done when the entity in the terms is the entity on the brand record.
A compliant exampleexample
These terms are between you and Acme Coffee Co, LLC, 1240 Mission St, Suite 400, San Francisco, CA 94103.
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth/DCA | 807 | Yes |
Notesnotes
POL-225 makes the stricter comparison — the same entity name across the policy, the terms and the brand record. This rule is the one-document form, so terms that name no entity at all get a specific finding rather than a mismatch.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-021Policy URLs must not redirectHighHIGHPOL-023A social profile is not a policy pageHighHIGHPOL-025Exactly one privacy policy must be discoverableHighHIGHPOL-026The policy on the site and the policy attached to the registration must agreeHighHIGHPOL-030Both documents must be linked from the site footer on every pageHighHIGHPOL-053The clause must say NOT SHARED, not merely "not sold"HighHIGH
POL-201 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.