The programme name must appear on the call to action and in the terms
The requirementstatement
The programme name or product description must appear both on the call to action and in the terms and conditions.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- T&C body + call-to-action text
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CTIA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The name is what lets a subscriber recognise a message months later as one they agreed to, and it only works if the same name is used where they consented and where the programme is documented. Businesses use a marketing name on the sign-up and the legal entity in the terms, which reads as two programmes.
How to fix itremediation
Use one programme name in the opt-in copy and in the terms, and register it as the brand DBA or display name. Done when both surfaces name the same programme.
A compliant exampleexample
Both the checkout box and the terms say "Acme Coffee Rewards".
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-001A privacy policy URL is required on the campaignBlockingBLOCKINGPOL-002A terms and conditions URL is required on the campaignBlockingBLOCKINGPOL-003An uploaded policy document must fit the provider file constraintsBlockingBLOCKINGPOL-005The terms and conditions attestation must be setBlockingBLOCKINGPOL-010Both policy URLs must resolve and return content anonymouslyBlockingBLOCKINGPOL-015The policy host must serve a valid certificate of its ownBlockingBLOCKING
POL-197 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.