Legal entity name must be identical across policy, terms and brand record
The requirementstatement
The legal entity named in the privacy policy, in the terms, and on the TCR brand record must be the same name.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy + terms + brand.company_name
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Reviewers use the entity name to confirm the policy actually belongs to the registering brand rather than being borrowed from a parent, a franchisor, or another business entirely. Three different names across three documents reads as exactly that, and it is a fast rejection because it needs no judgement.
How to fix itremediation
Use the exact registered legal name in both documents. If a parent company owns the policy, add a line naming this brand as a covered entity rather than leaving the mismatch unexplained.
A compliant exampleexample
All three read "Acme Coffee Co, LLC".
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-001A privacy policy URL is required on the campaignBlockingBLOCKINGPOL-002A terms and conditions URL is required on the campaignBlockingBLOCKINGPOL-003An uploaded policy document must fit the provider file constraintsBlockingBLOCKINGPOL-005The terms and conditions attestation must be setBlockingBLOCKINGPOL-010Both policy URLs must resolve and return content anonymouslyBlockingBLOCKINGPOL-015The policy host must serve a valid certificate of its ownBlockingBLOCKING
POL-225 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.