An opt-in incentive must be described in both documents
The requirementstatement
Where joining the programme earns a discount or reward, both the SMS terms and the privacy policy's financial-incentive notice must describe it.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- SMS terms + privacy policy incentive language vs the opt-in offer
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- CCPA
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The offer is the reason most people join, so it is part of the deal rather than a marketing detail — and California treats it as a financial incentive with its own disclosure. A discount described on the checkout box and nowhere else leaves the subscriber unable to check what they were promised.
How to fix itremediation
Describe the incentive in the terms — what it is, what it requires, when it expires — and cover it in the policy's financial-incentive notice. Done when the offer on the opt-in is documented in both.
A compliant exampleexample
Join Acme Coffee Rewards by text and get 10% off your next order. The code arrives in your welcome message and is valid for 30 days.
Notesnotes
Conditional on the opt-in offering an incentive, which no applicability dimension expresses; the criteria pass immediately where none is offered. The policy-side twin is POL-111.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-020A non-English site needs an English policyMediumMEDIUMPOL-027The policy URLs must stay live after approvalMediumMEDIUMPOL-028Keep a dated copy of both documents as submittedMediumMEDIUMPOL-058A service-provider carve-back is required, not prohibitedMediumMEDIUMPOL-076The privacy policy must describe data handling, not sell the programmeMediumMEDIUMPOL-104The policy must say how message content is handledMediumMEDIUM
POL-234 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.