Template policy and website content is a known reject cause
The requirementstatement
Policy and terms text recognisable as generator boilerplate must be flagged, because reviewers reject it as evidence the business is not real.
- Severityseverity
- MediumMEDIUMUsually survives review, but lowers your trust score or invites a manual look you would rather avoid.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- privacy policy + terms body
- Where it liveslayer
- Policy pagesPOLICY_PAGE
- How Ekas settles itdetectability
- AI · formAI_FORM
- A semantic question about what you wrote: whether a description matches a use case, whether a name looks like a filed entity. Judged by a model against written criteria.
- What the fix involvesfailureClass
- Fix the policyTERMINAL_POLICY
- The fix lives in your privacy policy or SMS terms. Ekas can generate the missing clauses.
- Who requires itauthorities
- PlivoTelnyxTCR
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Free generators produce documents that are word-for-word identical across thousands of sites, and reviewers have seen them all — so the document that took five minutes to produce is the one that costs a rejection. It is the most common surprise in this whole layer, because the business believes having a policy was the requirement.
How to fix itremediation
Replace the generic sections with text about this business — the products it sells, the surfaces it collects numbers on, the vendors it actually uses. Done when nothing in the document would be true of an unrelated company.
A compliant exampleexample
Replace "We may collect information from you when you visit our website" with "We collect your mobile number when you tick the text box at checkout on acmecoffee.com."
Provider rejection codescodes
The code you get back when this rule is what failed, and whether that provider lets you resubmit.
| Provider | Code | Resubmit |
|---|---|---|
| Bandwidth | 7103 | Yes |
Notesnotes
The positive form is POL-241, which asks whether brand-specific facts are present. This one detects the generic text; that one detects its absence, and a document can fail both.
Rules you will hit next
Other policy pages rules at the same severity. A registration is judged as a whole, not rule by rule.
POL-020A non-English site needs an English policyMediumMEDIUMPOL-027The policy URLs must stay live after approvalMediumMEDIUMPOL-028Keep a dated copy of both documents as submittedMediumMEDIUMPOL-058A service-provider carve-back is required, not prohibitedMediumMEDIUMPOL-076The privacy policy must describe data handling, not sell the programmeMediumMEDIUMPOL-104The policy must say how message content is handledMediumMEDIUM
POL-240 is one of 157 policy pages rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.