A brand website URL is required
The requirementstatement
Every brand registration must carry a website URL or an equivalent hosted online-presence artifact.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- DeterministicDETERMINISTIC
- Settled in code from the values you submitted. No model involved, no judgement call, same answer every time.
- What the fix involvesfailureClass
- Fix the fieldRETRY_FIELD
- A better value in the form fixes it. Ekas can rewrite it and re-check.
- Who requires itauthorities
- TCRTwilioBandwidthTelnyxAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
The website is the primary artifact a reviewer uses to decide the business is real and does what the campaign claims. Without one there is nothing to corroborate the registration against, and most providers will not vet a brand at all.
How to fix itremediation
Add the business website. If the business genuinely has no site, a public, indexable business profile page can substitute at some providers — but expect additional scrutiny and a slower vet.
A compliant exampleexample
https://acmecoffee.com
Rules you will hit next
6 other rules read brand.website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-125The website URL must carry an explicit schemeBlockingBLOCKINGBRD-135A website may back only one brandBlockingBLOCKINGWEB-009The website must resolve and return contentBlockingBLOCKINGWEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKINGBRD-126The brand website is the root domain, not a page inside itMediumMEDIUMWEB-004The website value must fit the provider field limitMediumMEDIUM
WEB-001 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.