The website must resolve and return content
The requirementstatement
The submitted website URL must resolve to a live host and return a successful response.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand.website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TCRTwilioBandwidthAWS
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
A site that does not load cannot be assessed, and DNS or timeout failures are indistinguishable to a reviewer from a business that does not exist. This is checked at submission and again during vetting, so intermittent hosting fails it twice.
How to fix itremediation
Confirm the URL loads from a clean network with no VPN, and check DNS resolves publicly. Fix hosting before submitting rather than resubmitting hopefully.
Rules you will hit next
6 other rules read brand.website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
BRD-125The website URL must carry an explicit schemeBlockingBLOCKINGBRD-135A website may back only one brandBlockingBLOCKINGWEB-001A brand website URL is requiredBlockingBLOCKINGWEB-014Staging, admin and internal hosts must not be the brand websiteBlockingBLOCKINGBRD-126The brand website is the root domain, not a page inside itMediumMEDIUMWEB-004The website value must fit the provider field limitMediumMEDIUM
WEB-009 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.