The website must be machine-crawlable
The requirementstatement
The site must be fetchable by an automated vetter — no robots.txt disallow, no noindex, no JS-only render, no geofence.
- Severityseverity
- BlockingBLOCKINGBreaking this rule gets the submission rejected. There is no partial credit.
- When it bitesphase
- Gates approvalapprovalGet this wrong and the brand or campaign is refused at registration.
- What is checkedobject
- brand website
- Where it liveslayer
- WebsiteWEBSITE
- How Ekas settles itdetectability
- AI · crawlCRAWL
- Needs your live site or policy page fetched and read. Ekas crawls it the way a reviewer would.
- What the fix involvesfailureClass
- Fix the websiteTERMINAL_WEBSITE
- The fix lives on your site. No amount of rewording the form clears it.
- Who requires itauthorities
- TCRTwilioBandwidth
- When it appliesapplicabilityText
- Applies to every 10DLC registration.
Why this rule existsrationale
Vetting uses a headless fetcher, not a browser. A single-page app that renders only after JavaScript returns an empty shell to the reviewer, so a fully compliant opt-in becomes invisible and the campaign is rejected for having no discoverable consent flow.
How to fix itremediation
Server-render the opt-in page, or provide a server-rendered alternative URL carrying the same consent surface. Remove robots.txt disallows on that path and confirm the page returns content from a US IP with JavaScript disabled.
Rules you will hit next
6 other rules read brand website. Fixing one field to satisfy a single rule is how a resubmission trades one rejection for another, so read these before you change anything.
WEB-012A parked or for-sale domain is not a websiteBlockingBLOCKINGWEB-013A pre-launch placeholder is not a websiteBlockingBLOCKINGWEB-017The site must not be gated by geo, bot challenge or app wallBlockingBLOCKINGWEB-021The site must not be behind a login or access wallBlockingBLOCKINGWEB-022A login-gated product needs a public description pageBlockingBLOCKINGWEB-024The site must not look inauthenticBlockingBLOCKING
WEB-016 is one of 93 website rules in the 915-rule 10DLC registry. Free to cite under CC BY 4.0.